Airpay Partners with Wix to Enhance User Experience for India-based Merchants

Airpay has announced a strategic partnership with Wix.com Ltd., a leading SaaS website builder platform, to support the creation, management, and growth of a global digital presence. This collaboration offers Wix's India-based merchants access to Airpay’s advanced payment gateway, enabling seamless digital payment acceptance.

As a prominent player in the fintech sector, Airpay is pioneering omnichannel payment solutions, ensuring smooth and secure payment experiences for businesses and consumers across India. This partnership aligns with the vision of #AatmanirbharBharat, fostering new opportunities for aspiring micro-entrepreneurs.

Expressing his excitement about the partnership, Kunal Jhunjhunwala, Founder and MD of Airpay, remarked, “Airpay is thrilled about our partnership with Wix, aiming to revolutionise the payment experience for businesses using Wix’s platform. Our primary goal is to equip entrepreneurs with a robust and intuitive payment solution seamlessly integrated into Wix’s digital business framework, providing enhanced transaction capabilities and a seamless user experience.”

This integration allows Wix users in India to connect to Airpay’s versatile payment gateway, offering multiple payment options such as UPI, EMI, credit and debit cards, net banking, and wallets. Airpay’s secure and reliable payment processing aligns with Wix’s commitment to delivering robust solutions for online businesses. According to Kunal, “This strategic alliance between Airplay and Wix marks a significant leap forward in advancing the digital payment ecosystem in India.”

Vargab Bakshi, VP & Country Head, India at Wix, shared his enthusiasm, stating, “We are always working to deliver localized capabilities and a diverse range of payment solutions to enhance the experience for our 15 million registered users in India and their customers. Partnering with Airpay expands options for our India-based merchants, offering them increased choice and flexibility in providing multiple payment methods to customers. This partnership aims to ensure choice, flexibility, and sustained competitiveness in the ever-changing landscape of e-commerce."

By integrating Airpay’s advanced payment processing capabilities into the Wix platform, this partnership empowers business owners, providing them with the tools needed to thrive in the digital economy.