Dentsu Expands Customer Experience Leadership in Southeast Asia with Key Appointments

Dentsu is strengthening its Customer Experience Management (CXM) capabilities across Southeast Asia with significant appointments. Sanchit Mendiratta has been appointed Chief Growth Officer, SEA, and promoted to Managing Director, CXM, Dentsu Singapore. Concurrently, Trishe Goh has been promoted to Senior Director of Growth at Merkle.

Merkle, Dentsu’s data-driven CXM agency, will elevate Southeast Asia as a center of excellence for analytics, customer data management, and enhancing customer experience and commerce for regional clients. Sanjay Bhasin, CEO of Dentsu Southeast Asia, emphasized the importance of navigating the evolving marketing landscape with strong partnerships and customer-centric strategies.

Chun Yin Mak, President of CXM at Dentsu APAC, highlighted the region's growing consumer base and emphasized Dentsu's role in helping brands succeed with agility, technology, and data-driven insights.

Sanchit Mendiratta and Trishe Goh expressed confidence in their team's ability to leverage local insights and integrated solutions to deliver transformative customer experiences. Their approach aims to create competitive advantages for brands in Southeast Asia's dynamic consumer market.

Merkle, with over 180 experts across Singapore, Indonesia, and Vietnam, serves key clients like Toyota, Telkomsel, and AIA. The agency's partnerships with Google, Salesforce, Adobe, and Tealium underscore its industry recognition, including recent accolades as a top data analytics agency and overall agency of the year.