Digitas India and MoEngage Collaborate to Elevate Customer Engagement ROI

In a strategic move to enhance brands' customer engagement return on investment (ROI), Digitas India has partnered with MoEngage, a leading AI-powered customer engagement platform. By joining the MoEngage Catalyst Partner program, Digitas India aims to accelerate brand scaling through innovative and data-driven solutions.

The partnership leverages MoEngage's AI-powered customer engagement capabilities with Digitas India's expertise in marketing technology (martech), offering brands a comprehensive solution to drive business growth. Sonia Khurana, COO of Digitas India, highlighted the importance of the partnership, stating, "We recognize that, very often, large investments in enhancing customer engagement are difficult to justify. We believe that the best ROI is possible with the right platform technology and the right depth of expertise. With MoEngage’s robust platform and our extensive martech experience, we are confident of unlocking higher customer value and driving greater return on clients’ investments."

Sanjay Kupae, Head Alliances and Partnerships at MoEngage, expressed enthusiasm about the collaboration, stating, "MoEngage is thrilled to collaborate with Digitas India to empower brands with AI-driven customer engagement insights and solutions. Together, we’re committed to helping brands unlock the full potential of their engagement efforts, driving growth, and fostering long-lasting relationships."

The partnership between Digitas India and MoEngage offers brands a transformative, data-driven approach to customer engagement. By providing personalized experiences and product recommendations, the collaboration aims to give brands a competitive edge in the digital landscape.