Flipkart Introduces IRIS to Provide Brands with Customer Behaviour Insights

Walmart-owned e-commerce giant Flipkart has launched its latest innovation, the Flipkart IRIS (Insights and Research Intelligence System). This sophisticated platform is meticulously designed to offer brands detailed intelligence on customer behaviour, aiming to enhance their performance on Flipkart through actionable insights, promoting growth, and supporting informed decision-making.

Flipkart IRIS is set to revolutionise how brands understand and interact with their customers by delivering comprehensive reports that delve into various facets of consumer interactions. These insights will encompass performance metrics across different sales funnels, providing a granular view of how products perform at each stage of the customer journey. Additionally, the platform will offer comparative analyses, allowing brands to benchmark their performance against industry standards and competitors. User behaviour insights will also be a critical feature, enabling brands to understand and anticipate customer actions and preferences.

“In addition to industry-standard comparative analysis and user behaviour insights, Flipkart IRIS goes beyond by offering exclusive reports,” the homegrown brand stated in a press release. “These reports will enable brands to understand the high-value actions of consumers for their products on the platform, providing a unique perspective that is crucial for strategic planning and decision-making.”

By leveraging the advanced capabilities of Flipkart IRIS, brands can gain a significant competitive edge in the marketplace. The detailed intelligence and exclusive insights provided by the platform will help brands optimise their strategies, improve customer engagement, and ultimately drive better results on the platform. This innovative tool underscores Flipkart's commitment to supporting brands in their growth journey by equipping them with the data and insights needed to succeed in a dynamic e-commerce landscape.