Havas CX Expands in Singapore, Boosting Customer Experience Capabilities Across Southeast Asia

Havas CX, the dedicated customer experience division of global communications group Havas, has announced its strategic expansion into Singapore, establishing a major hub to bolster its offerings across Southeast Asia. This move not only reinforces Havas CX’s presence in the region but also marks a key step in the company’s growth strategy, known as the “Converged” approach, focused on integrating various expertise within Havas for holistic, customer-centric solutions. Havas CX now operates 18 major “Havas Villages” worldwide, with prominent locations in London, Paris, New York, and Mumbai, all aimed at enhancing customer experience through advanced design, technology, and engagement strategies.

The Singapore hub will combine the extensive UI/UX and experience design proficiency of Think Design, a leading design agency within the Havas network, with Ekino’s technological and digital transformation expertise. Ekino has been based in Singapore since 2017, providing tech solutions across the digital landscape. This collaboration is set to create a robust team uniquely positioned to meet Southeast Asia’s demand for innovative customer experiences. By uniting Think Design’s design-led approach with Ekino’s deep technology capabilities, Havas CX aims to deliver integrated solutions that are not only visually engaging but also technologically seamless and user-centered.

According to Rana Barua, Group CEO for Havas India, Southeast Asia, and North Asia (Japan & South Korea), the Singapore expansion is a significant component of Havas CX’s broader growth vision for Southeast Asia. “Expanding our CX capabilities in Southeast Asia, with Singapore as a strategic hub, aligns with our Converged growth strategy for the region. Through Think Design’s strong UI/UX offerings, we will introduce more Havas CX Network services in the coming months, underscoring our commitment to creating transformative customer experiences in one of the world’s most vibrant digital markets,” Barua noted.

In this strategic rollout, Think Design and BLKJ Havas, a key creative agency within the Havas network, will work closely, drawing on Ekino’s technical prowess to provide comprehensive customer engagement solutions. This synergy among Havas CX’s agencies aims to leverage design, technology, and creative insights to create exceptional brand experiences that resonate across Southeast Asia’s diverse digital markets. Deepali Saini, CEO of Think Design, and Rowena Bhagchandani, CEO of BLKJ Havas, will lead the initiative, reporting directly to Barua to ensure cohesive and effective delivery.

David Shulman, Global CEO of Havas CX Network, highlighted the significance of the Southeast Asia expansion, stressing the rising need for integrated and meaningful customer experiences. “As brands seek deeper, more meaningful connections with their audiences, seamless, integrated experiences are essential. Our strengthened CX capabilities in Singapore will enable us to drive customer-centric innovation, offering solutions that connect with audiences at every touchpoint of their digital journey,” Shulman said.

With Singapore as its primary hub in Southeast Asia, Havas CX aims to meet the increasing demand for brand experiences that are not only immersive but also tailored to the unique digital landscape of the region. As the company continues to bring more of its services to Southeast Asia, it remains dedicated to helping brands engage with customers in ways that foster loyalty, enhance customer satisfaction, and drive growth in one of the world’s fastest-growing digital economies.