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Hexaware Enhances E-Commerce Customer Experience with New Gen AI App on AWS Marketplace

2024/07/10 13:29 pm | Reading Time: 02:Mins

Hexaware has unveiled its innovative Gen AI App for Retailers on the AWS Marketplace, a comprehensive digital catalog that features thousands of software listings from independent vendors, simplifying the process of finding, testing, buying, and deploying software on Amazon Web Services (AWS). This cutting-edge app, tailored specifically for e-commerce retailers, harnesses the power of generative AI (Gen AI) to automate the creation of product descriptions, streamline bulk image uploads, and transform product visuals, thereby enhancing customer engagement and improving search engine optimization (SEO).

AWS customers can now effortlessly purchase and manage Hexaware's Gen AI App for Retailers directly through the AWS Marketplace.

"In today's competitive e-commerce landscape, captivating product descriptions and visually appealing imagery are essential for attracting and converting customers," said Arun 'Rak' Ramchandran, President & Global Head - Consulting & GenAI Practice, Hi-Tech & Professional Services at Hexaware. "Our Gen AI App for Retailers empowers retailers to overcome these challenges by automating tedious tasks and generating content that resonates with their target audience."

The app functions as an image-driven product description generator, analyzing uploaded product images to automatically generate descriptions, saving retailers valuable time and resources. It also simplifies inventory management by allowing users to upload images for multiple products simultaneously. Additionally, the app's 'Shift Image Lifestyle Transformation' feature utilizes Gen AI to update product visuals, aligning them with the desired brand image and lifestyle aesthetic, fostering a more personalized shopping experience.

Arun 'Rak' Ramchandran further explained, "By leveraging the app's suite of features, e-commerce retailers can create a trifecta approach for achieving their goals. First, visuals paired with SEO-rich descriptions will grab attention and boost search rankings. Second, engaging descriptions will keep customers interested and drive conversions. Finally, automation frees up valuable time for strategic initiatives, allowing retailers to focus on what matters most."

Girish Pai, Global Head - Data & AI at Hexaware, added, "This app leverages Hexaware's comprehensive data and AI capabilities to not only automate but also intelligently amplify the content creation process. By utilizing targeted prompts and large language models (LLMs), it optimizes product descriptions for search engines and creates lifestyle images to enhance the consumer experience. We are excited about this AI-driven solution that aims to solve a real-world business problem by providing a solution that augments business owners' capabilities."

Hexaware's Gen AI App for Retailers is set to revolutionize the e-commerce sector, offering a powerful tool to enhance product presentation and streamline operations, thereby driving growth and success for retailers.

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