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IKEA Revolutionizes Customer Experience with Innovative Upptäcka Self-Service Kiosks

2024/07/01 15:33 pm | Reading Time: 1:00

IKEA is redefining the retail experience by introducing Upptäcka self-service kiosks in all its stores. These state-of-the-art kiosks empower customers by providing extensive product exploration capabilities and autonomous shopping options.

“This initiative supports the IKEA vision of creating a better everyday life for many people, by giving customers the ability to better explore our products from anywhere in the store, whilst also showing our commitment to our co-workers,” said Parag Parekh, CDO for IKEA Retail (Ingka Group).

The Upptäcka kiosks enable shoppers to locate items, access detailed product information, and seamlessly transition to making purchases on their personal devices. This significantly reduces waiting times and enhances overall customer satisfaction.

This technological advancement not only benefits customers but also optimizes IKEA's workforce efficiency, allowing employees to focus on more personalized customer interactions. The introduction of these kiosks is part of IKEA's broader strategy to enhance customer convenience and satisfaction.

As IKEA continues to roll out Upptäcka kiosks across its stores, the company anticipates further improvements in efficiency and customer engagement, setting a new benchmark in retail innovation.

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