JobAdder Names Fabrice Etienne as Chief Marketing Officer to Drive Global Expansion

JobAdder has appointed Fabrice Etienne as its new Chief Marketing Officer as part of its ambitious plans for international growth. With an eye on expanding in markets such as the United Kingdom, Etienne’s role will be pivotal in strengthening JobAdder’s presence both in Australia and overseas.

Etienne brings extensive experience in B2B and B2C tech marketing, having held senior roles at prominent companies including Zendesk, SmartRecruiters, and Electronic Arts. Notably, he led marketing initiatives for the Harry Potter video game and introduced telecommunications data services in emerging markets like the Czech Republic. He intends to draw on this background to elevate JobAdder’s brand through personalized and market-specific strategies.

With a global user base of 27,000 and more than 100 strategic partners, JobAdder aims to differentiate itself in the SaaS recruitment space under Etienne’s guidance. His responsibilities will include executing strategies to enhance customer experience and increase JobAdder’s brand recognition worldwide.

Martin Herbst, CEO of JobAdder, expressed strong confidence in Etienne’s appointment. “We are thrilled to have Fabrice join us as Chief Marketing Officer. His depth of industry experience and proven track record in driving international growth make him an ideal fit for JobAdder’s vision at this transformative moment. Fabrice’s expertise will be crucial as we work to expand in Australia, New Zealand, the UK, and beyond,” said Herbst.

Reflecting on his new role, Etienne shared his enthusiasm for JobAdder’s mission and its people-focused culture. “I’ve always been passionate about how marketing connects people across cultures to a common purpose. Growing up in Switzerland, I was inspired by the impact of cultural diversity on perceptions. At JobAdder, I see a team deeply committed to its customers and product innovation, which felt like a perfect match. I’m excited to help shape the future of recruitment with such a dedicated team,” said Etienne.