JSW MG Motor India Unveils AI-Powered Chatbots Avira & Vir, Pioneering New Standards in Customer Experience

JSW MG Motor India has launched two generative AI chatbots, Avira and Vir. Developed in partnership with Google Cloud India, these advanced digital assistants are designed to transform the way customers interact with the brand. With this launch, JSW MG Motor India has become the first car manufacturer in India to adopt such innovative AI technology for customer service.

Powered by Google Cloud’s PaLM 2 technology, a state-of-the-art large language model (LLM), Avira and Vir are equipped with advanced AI capabilities. These chatbots are designed to provide dynamic, intelligent interactions, allowing customers to receive timely, accurate, and personalized responses. Their ability to handle multiple languages further enhances accessibility, enabling them to cater to a wider audience.

The AI chatbots can be accessed through a variety of platforms, including the MG Motor website, WhatsApp, EVPEDIA’s website, and EVPEDIA WhatsApp. By being available across multiple touchpoints, Avira and Vir ensure seamless customer engagement, whether users are seeking information about products or support for their electric vehicle (EV) journey.

Satinder Singh Bajwa, Chief Commercial Officer at JSW MG Motor India, highlighted the strategic importance of this innovation: “We continue to leverage technology to redefine customer engagement and operational excellence. In collaboration with Google Cloud, the launch of Avira and Vir marks a significant milestone in our journey to enhance consumer experience.”

Avira, one of the two AI-powered chatbots, is specifically tailored to enrich the car-buying experience. Customers can use Avira to explore MG’s car models, compare features, and receive recommendations, all in an intuitive, conversational manner. Vir, on the other hand, is designed to provide detailed information about electric vehicles (EVs). It empowers users by answering queries on charging infrastructure, EV benefits, and MG’s range of electric vehicles, simplifying the process of transitioning to electric mobility.

These AI-powered assistants not only streamline customer interactions but also continuously evolve based on user engagement, providing an increasingly personalized experience. JSW MG Motor India's adoption of this cutting-edge technology reflects its commitment to staying at the forefront of customer-centric innovations, further strengthening its leadership in the automotive industry.

This move aligns with the company's broader goal of integrating advanced technology into its operations to drive operational efficiency and boost customer satisfaction. By leveraging Google Cloud’s robust AI framework, JSW MG Motor India is setting new benchmarks in digital transformation within the automotive sector.