Kantar and QuestionPro Partner to Elevate Customer Experience with AI and Technology

Kantar and QuestionPro have announced a strategic partnership aimed at enhancing 'Voice of Customer' (VoC) programs and improving Customer Experience (CX) strategies through the use of automation, AI, and advanced research technologies.

This collaboration merges Kantar’s new Meaningfully Different Experiences (MDX) framework and its comprehensive advisory services with QuestionPro’s award-winning survey technology suite. Utilizing AI and machine learning, QuestionPro streamlines the entire research process, from survey creation to analyzing customer journeys and closing the feedback loop. Kantar focuses on designing, building, and implementing VoC programs that drive superior CX and return on investment (RoI).

Rob Huijboom, Global Head of CX at Kantar, stated, “The integration of QuestionPro’s software with Kantar’s MDX framework, which considers customer experience and brand holistically, enables timely and effective decisions regarding customer journeys and experiences. Superior data from diverse sources leads to better decisions. Partnering with QuestionPro will provide Kantar’s researchers and analysts with a significant advantage.”

Vivek Bhaskaran, Founder and CEO of QuestionPro, added, “Kantar’s selection of our platform validates the high standards we have maintained for quality, innovation, and customer service since our inception nearly 20 years ago. Together with Kantar, we are confident in our ability to revolutionize how businesses leverage data to drive strategic decision-making and achieve their objectives.”

The initial joint efforts will focus on clients in specific markets.