Marks & Spencer expands First Insight partnership to drive digital transformation

Marks & Spencer (M&S) has expanded its collaboration with First Insight, a leader in customer-driven retail solutions, as part of its ongoing efforts to accelerate digital transformation. Initially launched in 2015 to support M&S's lingerie business, the partnership has now been extended to cover the retailer's entire clothing and home divisions, marking a significant step in M&S's strategy to enhance customer experiences and drive growth.

First Insight's advanced AI-powered platform enables M&S to integrate customer insights into various aspects of its operations, including product development, design, pricing, merchandising, and marketing. By leveraging this technology, M&S can better align its offerings with customer preferences, delivering products that resonate more strongly with its audience.

Richard Price, Managing Director of Clothing and Home at M&S, highlighted the importance of the partnership in shaping the retailer's growth strategy. “Our partnership with First Insight has been instrumental in reshaping our business for growth. Their AI-driven intelligence has brought us closer to our customers, enabling us to deliver a more compelling, fashion-forward experience as we strive to become more relevant to more people, more often.”

In addition to driving customer satisfaction and style perceptions, the partnership has also contributed to improved profitability and progress toward sustainability goals. By making data-driven decisions, M&S continues to uphold its reputation for quality and value while adapting to the demands of a rapidly evolving retail landscape. This expansion underscores M&S's commitment to innovation and its mission to remain a leader in the industry.