Max Life Collaborates with Numr to Transform Customer Experience Using Real-Time Insights and Predictive Analytics

Max Life Insurance Company Ltd. has entered into a strategic partnership with Rebuscode, a subsidiary of Numr Canada, known for its expertise in digital customer insights and predictive analytics. This collaboration will harness Numr's advanced analytics technology to enhance Max Life's understanding of customer needs, elevate customer experience, and drive sustainable growth.

Integrating Numr’s AI-powered platform, Max Life is set to go beyond traditional customer sentiment measurement like Net Promoter Score (NPS). Numr’s cutting-edge technology provides a more comprehensive, real-time view of customer sentiment by analyzing data from multiple sources through a scalable digital survey program. These insights will empower Max Life to understand customer needs at every touchpoint, enabling more personalized service and fostering stronger connections with its policyholders. Additionally, the platform’s predictive capabilities will allow Max Life to proactively address potential issues and improve customer experiences by leveraging AI-driven insights.

With predictive analytics from Numr, Max Life can now identify at-risk customers early, resolve their concerns effectively, and enhance customer satisfaction while reducing churn. This approach ultimately contributes to improving customer lifetime value.

Manu Lavanya, Senior Director and Chief Operations Officer at Max Life, emphasized, “Our partnership with Numr strengthens our commitment to being a customer-focused life insurer. Numr’s AI-driven solutions provide actionable insights into customer behavior, enabling us to elevate customer experience. This collaboration is key in building a future-ready customer ecosystem and supports our mission to become India’s most admired life insurance provider.”

Amitayu Basu, CEO of Numr Inc., added, “We’re excited to partner with Max Life Insurance. This partnership reflects our dedication to advancing meaningful customer experiences in the insurance sector. By combining our AI and predictive analytics expertise with Max Life’s customer-centric approach, we aim to deliver insights that will deepen customer relationships and support Max Life’s growth.”

Through this alliance, Max Life continues to advance its customer-centric and data-driven approach, enhancing its ability to deliver meaningful, personalized experiences to each policyholder. By leveraging Numr’s AI-powered insights, Max Life is well-positioned to drive growth, build customer loyalty, and reinforce its status as a leader in the Indian life insurance market. As customer expectations evolve, Max Life remains committed to using innovation and insights to create lasting relationships and ensure superior experiences throughout the customer journey.