Monte Carlo Teams Up with Salesforce to Drive Digital Transformation and Customer Experience
Salesforce announced a strategic collaboration with Monte Carlo to revolutionize the fashion brand’s customer engagement across multiple platforms.
In a bid to accelerate its evolution from a winter-wear icon to a year-round fashion favourite, Monte Carlo has teamed up with Salesforce to leverage advanced customer relationship management (CRM) solutions. The partnership aims to drive the brand’s transformation in India’s highly competitive fashion market, catering to consumers of all ages while maintaining its legacy in winter apparel.
Monte Carlo’s decision to adopt Salesforce CRM aligns with its vision of becoming a digital-first, data-driven organization, using cutting-edge technology to enhance customer experiences. The company is implementing Salesforce’s Data Cloud to create a single, unified customer view. This will allow Monte Carlo to streamline communication across channels, ensuring consistent and efficient interactions with customers both online and in-store.
By utilizing Salesforce Service Cloud, Monte Carlo aims to offer a seamless customer experience at every touchpoint, from pre-purchase to post-sale support. The company is also introducing a personalized loyalty solution that moves beyond traditional points-based systems, delivering a unique and rewarding experience that fosters customer loyalty.
“Our collaboration with Salesforce strengthens our commitment to delivering superior customer experiences,” said Sandeep Jain, Executive Director, Monte Carlo Fashions Ltd. “This partnership will not only enhance our operations but also help us drive growth and expand our reach.”
Rishabh Oswal, Executive Director at Monte Carlo, emphasized the importance of Salesforce’s advanced CRM solutions in the company’s growth strategy: “With Salesforce’s 360-degree view of our customers, we are confident in meeting the evolving needs of our customers and achieving our long-term goals.”
Aditi Sharma, Regional Vice President - Retail & Consumer Goods Industry at Salesforce India, commented, “Monte Carlo’s forward-thinking approach, combined with Salesforce’s cutting-edge technology, will elevate customer engagement and operational efficiency. We are excited to support their digital transformation journey in the fashion industry.”
This collaboration marks a new chapter in Monte Carlo’s efforts to expand its presence in India’s fast-evolving fashion market, with a focus on driving customer satisfaction and sustainable growth.
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