Novo Announces Ekta Grover as Group Product Manager

Novo is pleased to announce the appointment of Ekta Grover as the new Group Product Manager, based at their Bangalore office. Grover will be pivotal in enhancing customer interactions and improving operational efficiencies. Her primary focus will be optimizing exchanges across all support channels, catering to Novo's extensive customer base of over 250,000 and driving the company's commitment to customer satisfaction.

As Novo continues to grow, the company aims to streamline back-office operations and deliver an AI-first customer experience. Dedicated to supporting the entrepreneurial spirit, Novo offers reliable and efficient banking services.

Ekta Grover brings over 15 years of experience in technology, data science, and product leadership to her new role at Novo. She has held key positions at leading tech firms and has a proven track record in full-stack roles. As a two-time startup founder, Grover understands the entrepreneurial spirit that drives Novo's clientele, reflecting their determination and innovative mindset.

At Novo, the company believes finance is deeply personal, mirroring one's core relationship with money. With Grover's leadership, Novo aims to develop essential products and infrastructure to support their mission of transforming back-office operations for SMEs. She will play a crucial role in guiding Novo towards delivering an AI-first customer experience, aligning with the company's values of trust, accessibility, and speed—ensuring a banking partnership that is fast, easy, and free.

Harrison Mann, VP of Product at Novo, expressed his excitement about Grover's arrival: "We are thrilled to welcome Ekta to the Novo family. Her extensive experience and innovative approach to product management are exactly what we need as we scale our operations and enhance our customer experience. Ekta's vision aligns perfectly with our mission to support the entrepreneurial spirit of our customers by providing reliable and efficient financial solutions."

Ajar Upadhyay, Director of Operations, added: "We are excited to bolster our product team with Ekta's expertise. Her vast experience in technology and product leadership will be invaluable as we enhance our customer interactions and operational efficiencies."

Novo is a premier digital banking platform for small and medium-sized enterprises (SMEs). Their mission is to simplify and streamline banking for entrepreneurs by offering fast, easy, and accessible banking solutions.