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Skoda India Unveils New Corporate Identity, Emphasising Customer Experience and Expansion Plans

2024/05/20 12:20 pm | Reading Time: 02:00

Skoda India has introduced its ‘New Corporate Identity’ as part of its strategic expansion plans and commitment to enhancing customer engagement. This announcement comes ahead of the global debut of Skoda’s all-new compact SUV, scheduled to launch in India in the first half of 2025. The initiative aims to fortify Skoda's dealership network in preparation for the new vehicle’s release.

A significant change in the New Corporate Identity is the replacement of the iconic Winged Arrow logo with the ‘SKODA’ wordmark, ensuring uniformity in communication and brand imagery. Additionally, the New Corporate Identity features dynamic signage that adjusts its illumination based on the time of day, providing a unique visual experience. Dealership signage will transition from Emerald Green during the day to Electric Green at night, aligning with the brand's signature colors, according to the carmaker. These enhancements will be rolled out across various customer touchpoints.

Petr Janeba, Brand Director at Skoda Auto India, emphasised the brand's dedication to delivering a comprehensive and enriching customer experience. He highlighted the importance of consistent messaging, design language, and identity across all touchpoints. The implementation of the New Corporate Identity in physical assets like dealerships and service centers is a crucial step towards achieving this goal.

In addition to the new identity, Skoda India has launched the ‘Name Your Skoda’ campaign for its upcoming compact SUV, which has garnered significant participation with over 200,000 entries. The upcoming sub-4m SUV will be based on the MQB-A0 IN platform, shared with the Slavia and Kushaq models, and will feature a new 1-litre turbo-petrol engine, with prices expected to start from Rs 8.5 lakh (ex-showroom).

The new compact SUV will compete with models such as the Mahindra XUV300, Tata Nexon, Hyundai Venue, Maruti Brezza, and Kia Sonet.


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