Case Studies

Airbnb - A Company That Changed the Game Talks About New Guest Experiences

Introduction

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CARFAX: Driving Digital Innovation in the Automotive Information Sector

Leading supplier of car history reports, CARFAX, has effectively changed its business strategy by utilizing its vas...

Prada Group Continues to Elevate Its Customer Experience

Introduction

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Starbucks: Mastering the Art of Gamified Customer Engagement

From its humble origins in 1971 at Seattle's Pike Place Market, Starbucks has transformed into a global coffee empire. Bu...

Boots: The Omnichannel Marketing Strategy Behind UKs Leading Pharmacy Retailer

Boots, established in 1849, is the UK's primary health store. With a wealthy heritage spanning 175 years, Boots has solidified its position as a depended-on vacatio...

Sephora: Inventing an Omnichannel Strategy to Revolutionize the Retail Experience for Cosmetics

Overview 

Sephora is a shining example of innovation in the quickly changing retail sector, where di...

Unraveling How Amazons Customer Service Thrived in the Pandemic Era

Introduction;
The COVID 19 pandemic has brought about changes in consumer behavior in the world of online shopping. This case study, curated by ...