Oracle has announced a new set of role-based AI agents embedded within Oracle Fusion Cloud Applications to help organizations modernize how marketing, sales, and service teams deliver customer experiences at scale. Developed using Oracle AI Agent Studio for Fusion Applications, these agents are designed to operate directly within day-to-day workflows—automating tasks, analyzing unified enterprise data, and providing predictive insights that improve productivity and business performance.
Chris Leone, Executive Vice President of Applications Development at Oracle, noted that enterprises are increasingly replacing slow, reactive processes with intelligent, proactive workflows that improve customer engagement while driving revenue growth. By leveraging data connected across functions, the AI agents aim to help organizations strengthen customer relationships and maximize lifetime value.
Built to run on Oracle Cloud Infrastructure, the AI agents come prebuilt, natively integrated, and available within existing Fusion environments at no additional cost.
AI Agents Purpose-Built for Marketing
For marketing teams, the agents support campaign strategy, execution, and optimization. They help define campaign goals, generate structured briefs for alignment across teams, translate strategies into actionable assets, and identify high-potential buying groups. Additional capabilities include analyzing customer signals such as renewals and service interactions, automating audience segmentation for improved ROI, generating brand-aligned campaign copy, and recommending suitable visual assets from approved libraries.
AI Agents to Improve Sales Effectiveness
Sales-focused agents provide deeper account intelligence and workflow automation. They offer contextual insights on contacts and relationships, automate quote configuration based on customer inputs, monitor contract health to guide renewals and upsell opportunities, and surface territory-level risks and expansion signals.
AI Agents Enhancing Service Operations
Service teams benefit from agents that improve operational efficiency and resolution speed. Field technicians receive personalized task summaries to improve first-time fix rates, scheduling agents optimize work orders based on availability and skills, customers can resolve issues via self-service AI, and service representatives can quickly extract relevant data from attachments to accelerate case resolution.
Custom AI Agent Development with Agent Studio
In addition to prebuilt agents, Oracle enables customers and partners to design and deploy custom AI agents using Oracle AI Agent Studio for Fusion Applications. The platform allows enterprises to build, test, and orchestrate AI agents tailored to their specific operational needs across departments.
