What is Customer Experience or CX? Why It’s Important in 2025?

What is Customer Experience or CX? Why It’s Important in 2025?

CX, or customer experience, encompasses all of the actions taken by a company or organization to prioritize its clients’ needs and experiences. You may have a natural ability to distinguish between positive and negative client experiences. For example, suppose you’d like a latte. Is the staff attentive when you visit the coffee shop? Do they […]

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 Sterlite Electric Appoints Namrata Mehra as Head of Brand, Marketing & Communication Strategy Across Its Group Businesses

Sterlite Electric Appoints Namrata Mehra as Head of Brand, Marketing & Communication Strategy Across Its Group Businesses

Sterlite Electric, a key player in the global products and solutions space, along with its associated companies—Resonia Ltd. (power transmission infrastructure) and Serentica Renewables (clean energy)—has announced the appointment of Namrata Mehra as the Head of Brand, Marketing & Communication Strategy for all three entities. In her new role, Namrata will spearhead brand positioning, marketing initiatives, and communication strategies. […]

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 Serve First Raises £4.6M to Drive Global Growth and Advance AI-Powered Customer Experience Solutions

Serve First Raises £4.6M to Drive Global Growth and Advance AI-Powered Customer Experience Solutions

Customer experience tech startup Serve First has successfully secured £4.6 million in funding to support its ongoing expansion across the UK, Europe, and the United States. The funding round saw participation from Pembroke VCT, the Midlands Engine Investment Fund II (via fund manager Mercia Ventures), Tiny VCT, Techstars, and a group of angel investors. The […]

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