Pepperfry has announced a strategic collaboration with Infra.Market. This partnership aims to create an enhanced customer experience by offering a broader range of products and services, making it easier for customers to find all their home-related needs in one place.
The collaboration will integrate Pepperfry’s offerings within Infra.Market stores, while IVAS products will feature in Pepperfry locations. This synergy will provide customers access to a diverse array of items, including furniture, mattresses, home décor, renovation services, and building materials—all available under one roof.
Starting in October, both companies rolled out Store-in-Store (SIS) formats in cities such as Bengaluru, Hyderabad, Pune, Kolhapur, Sangli, Aurangabad, Alibaug, Panvel, Nagpur, and Nashik. Additionally, IVAS powered Pepperfry’s modular furniture segment in key cities including Mumbai, Pune, Baroda, Ahmedabad, Chandigarh, and Kolkata, offering curated options from multiple brands to enhance the shopping experience.
With plans to establish over 20 SIS formats in the coming months, this partnership aims to strengthen both brands’ presence across India. Ashish Shah, Co-Founder and CEO of Pepperfry, remarked, “This collaboration with Infra.Market and IVAS underscores our commitment to delivering a holistic home solutions experience. By combining our networks, we offer customers a seamless omnichannel experience with access to thousands of brands and products.”
Aaditya Sharda, Co-Founder of Infra.Market, added, “Our partnership with Pepperfry is a significant step in simplifying home building. By merging high-quality building materials with stylish décor, we are helping homeowners across India transform their houses into dream homes.”
This innovative partnership addresses the growing demand for integrated home and construction solutions, providing customers with quality building materials and stylish furnishings in dedicated sections across both Infra.Market and Pepperfry stores.
Pepperfry has announced a strategic collaboration with Infra.Market. This partnership aims to create an enhanced customer experience by offering a broader range of products and services, making it easier for customers to find all their home-related needs in one place.
The collaboration will integrate Pepperfry’s offerings within Infra.Market stores, while IVAS products will feature in Pepperfry locations. This synergy will provide customers access to a diverse array of items, including furniture, mattresses, home décor, renovation services, and building materials—all available under one roof.
Starting in October, both companies rolled out Store-in-Store (SIS) formats in cities such as Bengaluru, Hyderabad, Pune, Kolhapur, Sangli, Aurangabad, Alibaug, Panvel, Nagpur, and Nashik. Additionally, IVAS powered Pepperfry’s modular furniture segment in key cities including Mumbai, Pune, Baroda, Ahmedabad, Chandigarh, and Kolkata, offering curated options from multiple brands to enhance the shopping experience.
With plans to establish over 20 SIS formats in the coming months, this partnership aims to strengthen both brands’ presence across India. Ashish Shah, Co-Founder and CEO of Pepperfry, remarked, “This collaboration with Infra.Market and IVAS underscores our commitment to delivering a holistic home solutions experience. By combining our networks, we offer customers a seamless omnichannel experience with access to thousands of brands and products.”
Aaditya Sharda, Co-Founder of Infra.Market, added, “Our partnership with Pepperfry is a significant step in simplifying home building. By merging high-quality building materials with stylish décor, we are helping homeowners across India transform their houses into dream homes.”
This innovative partnership addresses the growing demand for integrated home and construction solutions, providing customers with quality building materials and stylish furnishings in dedicated sections across both Infra.Market and Pepperfry stores.
