Global digital business services leader Teleperformance (TP) has announced a strategic partnership with Sanas, an innovator in Real-Time Speech Understanding technology. As part of this collaboration, TP has acquired an equity stake in Sanas through its Series B funding round and will serve as the exclusive reseller of Sanas’ technology to major global brands across multiple industries. Additionally, TP will contribute to refining Sanas’ speech understanding model for enhanced communication experiences.
This partnership aligns with TP’s commitment to expanding its artificial intelligence (AI) capabilities by integrating cutting-edge technologies and forging strategic alliances. The company aims to revolutionize customer interactions by leveraging AI-driven solutions that deliver faster, more seamless, and empathetic support.
“Our partnership with Sanas is a crucial step in our AI growth strategy,” said Thomas Mackenbrock, TP Group Deputy Chief Executive Officer, who will also join Sanas’ customer advisory board. “By combining advanced AI tools with human expertise, we are creating customer experiences that are not only efficient but also deeply personalized and secure.”
TP Experts, who deliver customer support in 300 languages and dialects across 170 countries, will now leverage Sanas’ Real-Time Speech Understanding platform to bridge communication gaps. This technology refines speech patterns to improve clarity, ensuring smoother and more engaging customer interactions. Early implementations of Sanas’ technology have already demonstrated measurable improvements, including increased customer satisfaction, higher first-call resolution rates, reduced handling times, and improved sales conversions across various industries.
Sharath Keshava Narayana, President and Co-Founder of Sanas, emphasized the shared vision behind the partnership: “At Sanas, we believe in enhancing human-to-human connections. Partnering with TP allows us to scale this vision, combining their global expertise with our AI-driven Speech platform to strengthen the bond between customers and agents.”
Through this collaboration, TP will also play a key role in further enhancing Sanas’ AI capabilities, optimizing speech adaptation for TP Experts across regions including India, the Philippines, Latin America, Africa, and Asia.
