Treasure Data has officially launched its AI Marketing Cloud, a new platform designed to empower marketing teams with AI-driven intelligence, automation, and hyper-personalization across every customer touchpoint.
Unveiled at CDP World 2025, the AI Marketing Cloud integrates trusted customer data, secure AI agents, and intelligent activation capabilities within a single unified ecosystem. This evolution transforms Treasure Data from a pioneer in Customer Data Platforms (CDP) into a fully AI-native marketing cloud built to simplify complex marketing stacks and enhance ROI through real-time insights and personalized engagement.
“Our AI Marketing Cloud is built on the most trusted customer data foundation, enabling brands to transform data into intelligence, intelligence into engagement, and engagement into measurable growth,” said Kaz Ohta, CEO and Co-founder of Treasure Data.
Reinventing Marketing for the AI Era
Traditional marketing clouds, built through fragmented acquisitions, often struggle with inconsistent customer profiles and siloed data models. Treasure Data’s AI Marketing Cloud was developed to overcome these challenges by unifying all capabilities within a single, AI-embedded data foundation.
This architecture ensures that AI systems have access to clean, connected first-party data—essential for delivering meaningful personalization, predictive insights, and efficient automation. The platform remains interoperable, allowing enterprises to integrate with existing tools, data warehouses, analytics systems, and marketing ecosystems without vendor lock-in.
Customer Spotlight: Nestlé’s Early Adoption
Nestlé is among the early adopters of Treasure Data’s Engagement AI Suite and AI Agent Foundry, using the platform to consolidate customer data, empower teams through AI, and create more connected consumer experiences across its brands.
Core Components of the AI Marketing Cloud
The AI Marketing Cloud brings together multiple AI Suites designed for different marketing functions. Each suite is powered by intelligent agents developed within Treasure Data’s AI Agent Foundry and operates on the Diamond Record — a single, trusted view of every customer.
1. Engagement AI Suite
For lifecycle marketers aiming to drive retention and growth through personalized, cross-channel campaigns.
- Engage Studio: Drag-and-drop orchestration for campaigns across email, SMS, and mobile.
- Real-time Triggers: Automated engagement based on customer behaviour.
- AI Signals: Predictive analytics for next-best action and product recommendations.
- ROI Reporting Agent: AI-driven analysis of campaign performance and returns.
2. Creative AI Suite
Designed for creative and brand marketers to produce content faster with generative AI.
- Email Text Agent & Image Generation Agent: Generate tailored email copy and visuals.
- Brand Guideline Agent: Ensures all materials comply with brand standards.
- Image Remix & Background Removal Agents: Enhance product visuals seamlessly.
3. Personalization AI Suite
Enables web and digital experience marketers to personalize websites in real time using AI-driven insights and historical data.
- Personalization API Calls & Real-time Triggers: Deliver localized, dynamic content and personalized product recommendations to increase conversions.
Future additions include the Paid Media AI Suite for performance marketers and Service AI Suite for customer experience teams.
AI Workshops and Special Access Offers
To help organizations transition to AI-native marketing, Treasure Data is offering free 60-day access to the AI Marketing Cloud after an expert-led AI Workshop. Participants will receive hands-on guidance to design and deploy a custom AI agent within 60 days.
Additionally, Treasure Data’s Trade-Up Program enables companies to replace legacy ESP or CEP platforms with the Engagement AI Suite, offering up to 24 months free under multi-year commitments.
Agent Hub: Expanding AI Innovation
Treasure Data also announced Agent Hub, a comprehensive library of AI agents developed for marketing, CX, service, data, and commerce teams. Each agent is powered by the Intelligent CDP, ensuring secure, context-rich data access for precise personalization and efficient decision-making.
“Every agent in Agent Hub operates with true context, helping enterprises deliver personalized, high-impact engagement while maintaining data integrity,” said Rafa Flores, Chief Product Officer, Treasure Data.
With the AI Marketing Cloud and Agent Hub, Treasure Data positions itself at the forefront of AI-driven customer engagement, empowering brands to create unified, intelligent, and measurable marketing strategies for the next generation of digital consumers.
