Cognizant and Lineage Forge Alliance to Elevate Cold Chain Customer Experience

Cognizant and Lineage Forge Alliance to Elevate Cold Chain Customer Experience

Cognizant has strengthened its partnership with Lineage, Inc., the world’s largest temperature-controlled warehouse REIT, to drive a new era of customer experience in cold chain logistics. This collaboration focuses on leveraging cutting-edge technologies, including Agentic AI solutions, to enhance service reliability and deliver innovative customer support models. Redefining Standards in Cold Chain Logistics According to Surya Gummadi, President […]

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 Kantar Unveils ‘ExperienceEvaluator’ to Revolutionise Customer Experience Strategy

Kantar Unveils ‘ExperienceEvaluator’ to Revolutionise Customer Experience Strategy

Kantar, a global leader in marketing data and analytics, has introduced ExperienceEvaluator, a dynamic and cost-efficient Customer Experience (CX) solution. Designed to help brands measure and elevate customer interactions across touchpoints, the new tool supports accelerated growth by enhancing brand perception and improving competitive positioning. Rapid Insights to Drive Actionable Change With the ability to deliver […]

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 Vonage and AWS Team Up to Launch AI-Powered Voice Integration for Next-Gen Customer Experience

Vonage and AWS Team Up to Launch AI-Powered Voice Integration for Next-Gen Customer Experience

Vonage, a leading provider of cloud communications and a subsidiary of Ericsson, has joined forces with Amazon Web Services (AWS) to integrate Amazon Nova Sonic, an AI-driven voice agent, into its Voice API. This strategic collaboration is aimed at delivering highly realistic and responsive voice experiences that boost customer satisfaction and improve business efficiency. AI […]

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 Kantar Unveils Experience Evaluator for Fast-Track CX Optimisation

Kantar Unveils Experience Evaluator for Fast-Track CX Optimisation

Kantar has launched a new solution, ExperienceEvaluator, to help brands accelerate customer experience (CX) benchmarking and enhancement with insights delivered in as little as four days. Built on Proven MDX Framework The tool leverages Kantar’s proprietary Meaningfully Different Experiences (MDX) methodology — a framework backed by over 30 years of research — to link customer […]

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 What is Customer Experience or CX? Why It’s Important in 2025?

What is Customer Experience or CX? Why It’s Important in 2025?

CX, or customer experience, encompasses all of the actions taken by a company or organization to prioritize its clients’ needs and experiences. You may have a natural ability to distinguish between positive and negative client experiences. For example, suppose you’d like a latte. Is the staff attentive when you visit the coffee shop? Do they […]

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 Godrej’s Locks & Architectural Solutions Elevates After-Sales Excellence with New Nationwide Service CRM Platform

Godrej’s Locks & Architectural Solutions Elevates After-Sales Excellence with New Nationwide Service CRM Platform

Locks & Architectural Solutions, a division under the Godrej Enterprises Group, has unveiled its new Service CRM—a robust, all-India after-sales ecosystem designed to revolutionize customer support in India’s evolving smart home and security market. This digital-first platform is a strategic leap forward in the company’s ongoing journey to deliver elevated customer experiences and premium service […]

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 Quantum Metric’s Felix AI Marks One-Year Milestone with Significant Customer Experience Advancements

Quantum Metric’s Felix AI Marks One-Year Milestone with Significant Customer Experience Advancements

Quantum Metric, a leader in digital analytics focused on customer-driven innovation, is commemorating the one-year anniversary of its generative AI tool, Felix AI. Since its debut in April 2024, Felix AI has seen rapid adoption across global enterprises, helping brands better understand customer behavior. Usage of the solution surged by 400% in the first four […]

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