Capgemini Study: 76% of Car Buyers Prioritize Ease of Use, Yet Only 51% of Brands Focus on It
Customer Experience in the Car Sector: A Gap in Views The study points out a clear gap between how car brands think of their customer experience and how buyers feel about it. Car executives guess an average Net Promoter Score (NPS) of 14 for their brands, but buyers rate it much lower, with an average […]
Read More