Kantar, a global leader in marketing data and analytics, has introduced ExperienceEvaluator, a dynamic and cost-efficient Customer Experience (CX) solution. Designed to help brands measure and elevate customer interactions across touchpoints, the new tool supports accelerated growth by enhancing brand perception and improving competitive positioning.
Rapid Insights to Drive Actionable Change
With the ability to deliver findings in as little as four days, ExperienceEvaluator empowers CX teams to swiftly assess how audiences perceive and engage with their brand. By leveraging direct feedback from Kantar’s trusted, privacy-compliant consumer panels, companies can identify what shapes customer experiences, isolate friction points, and determine data-backed actions to improve outcomes.
Seamless Access via Kantar Marketplace
The solution is integrated within Kantar Marketplace, the company’s agile market research platform. This ensures CX teams have affordable, fast, and continuous access to feedback tools that can help them evolve their strategies in line with customer expectations, leading to smarter decision-making and long-term brand loyalty.
Powered by Proven MDX Methodology
At the core of ExperienceEvaluator is Kantar’s Meaningfully Different Experiences (MDX) methodology — an independently certified framework built on over three decades of global CX expertise. This approach connects exceptional customer experiences with tangible business outcomes, such as increased market share, pricing power, customer retention, and reduced churn.
Leadership Insights on the Impact of CX
Amy Cashman, Global Managing Director of Brand, CX & Marketing at Kantar, emphasized the importance of customer experience in brand performance:
“CX is a crucial part of the brand promise. Brands delivering meaningfully different experiences see customers pay more for products, with a 2.5x higher likelihood of gaining market share and improving profit margins,” she stated.
“Too many companies still rely on metrics that don’t reflect actual customer journeys. ExperienceEvaluator offers brands a reliable lens to evaluate and fine-tune their CX delivery,” she added.
Case Study: Orange Embraces MDX for Brand-CX Alignment
Global telecommunications leader Orange is already reaping the benefits of Kantar’s MDX approach. Diane Filippini, Head of Brand Strategy – Insight and Performance at Orange, shared:
“Integrating brand and CX insights has transformed our understanding of experience delivery. While advertising can shape perception, the daily customer experience and word-of-mouth remain the true brand drivers.
Now, we can present clear, data-backed evidence to our leadership on how these experiences reinforce our brand promise.”
