Zip.co, a leading digital financial services provider, has entered into a partnership with Nift, a technology company that connects commerce platforms with advertisers and brands to reach new customers. This collaboration is designed to enhance customer satisfaction by offering personalized gift experiences after purchases, adding extra value to every transaction.
Joe Heck, US CEO at Zip, emphasized the company’s vision, stating:
“Our mission goes beyond offering flexible payments. With Nift integrated into the checkout process, our customers can discover brands they truly care about while gaining added benefits from each purchase. It’s another way we ensure their money works smarter.”
Through this integration, Zip will incorporate Nift’s AI-powered technology into its user experience, providing personalized gift recommendations aligned with customer preferences. After completing a transaction, Zip users will be matched with exclusive offers from thousands of leading brands in Nift’s network.
Elery Pfeffer, Founder and CEO of Nift, explained:
“Nift was built to help commerce platforms express genuine customer appreciation in a seamless and non-intrusive way. By integrating with Zip, we are enabling meaningful thank-you moments that strengthen customer relationships, while also unlocking new revenue opportunities for the platform.”
For customers, this collaboration introduces a rewarding way to explore new brands, fostering stronger engagement, loyalty, and long-term connections.
