Etihad Salam Telecom Company (Salam), a key player in Saudi Arabia’s telecommunications landscape, has entered into a strategic partnership with Quality Business Solutions (QBS) to jointly develop Salam CX — the Middle East’s first Arabic-first, AI-powered customer experience platform. The collaboration was formalised through a Memorandum of Understanding (MoU) aimed at redefining how businesses and […]
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Have you ever given up on buying from a brand, not simply because their goods were poor, but simply because it didn’t appeal to you? Or maybe the website kept malfunctioning, the person handling your complaint was unpleasant or your package was delayed without any notice. That’s customer experience (CX) in action. In 2025, CX […]
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