Flydubai Partners with Amperity to Strengthen Customer Data Capabilities

Flydubai Partners with Amperity to Strengthen Customer Data Capabilities

Dubai-based airline flydubai has entered into a strategic collaboration with Amperity, a leading AI-driven customer data platform, to modernize its customer data management framework and elevate the overall passenger experience. The initiative forms part of the airline’s broader digital transformation strategy focused on innovation and customer-centric growth. The partnership integrates flydubai’s vision for enhanced customer […]

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 What is Customer Experience or CX? Why It’s Important in 2025?

What is Customer Experience or CX? Why It’s Important in 2025?

CX, or customer experience, encompasses all of the actions taken by a company or organization to prioritize its clients’ needs and experiences. You may have a natural ability to distinguish between positive and negative client experiences. For example, suppose you’d like a latte. Is the staff attentive when you visit the coffee shop? Do they […]

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