Welcome to another insightful episode of CXNET Conversations, where we bring you, the voices shaping the future of customer experience, marketing, and digital engagement. In this episode, Nidhi Shail, Senior Assistant Editor at CXNet, sits down with Angana Chatterjee, Head of Marketing at LocoBuzz, to decode how marketing has transformed into the thread that binds […]
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For years, conversations around artificial intelligence in marketing have been framed through the lens of efficiency: AI as an automation engine, a cost-saving tool, or a faster way to get to the same output. But the next wave of AI is shifting that narrative. We are entering an era where AI isn’t just replacing human […]
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Milind Pande, who previously managed the marketing charter for Amazon Web Services (AWS)’s Independent Software Vendors cohort of customers in India, will now lead the company’s broad marketing portfolio, spanning industries and customer maturity, including brand positioning, demand generation, thought leadership, and go-to-market strategies across India and South Asia as the head of marketing for […]
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CX, or customer experience, encompasses all of the actions taken by a company or organization to prioritize its clients’ needs and experiences. You may have a natural ability to distinguish between positive and negative client experiences. For example, suppose you’d like a latte. Is the staff attentive when you visit the coffee shop? Do they […]
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Customer experience isn’t about choosing between technology or human interaction—it’s about knowing when to use each. Many businesses make the mistake of over-automating without considering customer psychology, while others resist technology, thinking human support alone builds loyalty. As a corporate trainer, I closely observe human behavior and psychological patterns. Over the years, I’ve realized that […]
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