The National Bank of Fujairah (NBF) is stepping up its personal banking strategy to meet the UAE’s fast-evolving financial landscape—where customer expectations, digital transformation, and inclusive banking are reshaping how people engage with their banks.
With individuals, families, and businesses seeking more personalised, transparent, and purpose-driven financial relationships, NBF is broadening its retail and Islamic banking footprint to deliver meaningful experiences that combine innovation, trust, and human connection.
At the core of NBF’s strategy is a commitment to innovation and inclusion. The bank is reinforcing its physical presence through new branches in key areas such as Ras Al Khaimah and Bidiya, ensuring greater accessibility for customers who value face-to-face interactions. This expansion highlights NBF’s role as a progressive and customer-focused financial partner for the UAE’s diverse community.
Complementing its branch growth, NBF continues to enhance its digital banking ecosystem through NBF Direct, the bank’s online and mobile platform. Customers can seamlessly manage their accounts, transfer funds, and apply for products anytime, anywhere. The platform’s robust security features and user-friendly interface reflect NBF’s dedication to delivering safe, simplified, and frictionless digital banking experiences.
To strengthen customer engagement, NBF has launched a limited-time campaign offering joining bonuses of up to AED 20,000 for new customers—an initiative that underscores the bank’s commitment to rewarding relationships and elevating the overall banking experience.
The bank also continues to innovate with practical, customer-centric products such as the Multi-Currency Debit Card, enabling users to link their NBF debit card to multiple currency accounts, including USD, EUR, and GBP. This feature provides flexibility and convenience for frequent travellers and global professionals.
Additionally, Quick Remit, NBF’s zero-fee instant remittance service to India, offers customers a secure, real-time money transfer solution through the NBF Direct app. The service ensures transparent exchange rates, instant delivery, and no hidden costs—enhancing cross-border connectivity for the UAE’s large expatriate community.
Premium banking remains a vital pillar of NBF’s strategy. Through NBF AlSamy and its Islamic variant, the bank provides exclusive financial solutions, preferential rates, and personalised support for high-net-worth clients. Its Priority Banking offerings extend similar privileges to a wider segment, combining convenience, rewards, and Sharia-compliant options that reinforce the bank’s ethical banking values.
NBF continues to expand its Islamic banking portfolio, offering a wide range of Sharia-compliant products designed to align with customer values and promote financial inclusion. These offerings—from investment solutions to credit facilities—underscore NBF’s mission to empower customers with choice, transparency, and confidence in their financial decisions.
By integrating digital innovation with a strong human touch, NBF is redefining what personal and Islamic banking means in today’s world. Each enhancement, whether physical or digital, is driven by a clear purpose: to make banking intuitive, inclusive, and rewarding for every customer.
