Mobi.AI, a global provider of artificial intelligence solutions for the travel and tourism sector, has named Stuart Barwood as its new Chief Revenue Officer (CRO). The appointment underscores the company’s focus on scaling its commercial operations and deepening the adoption of AI-driven innovation across travel retail, aviation, hospitality, and tourism ecosystems.
In his new role, Barwood will lead revenue strategy and go-to-market initiatives as Mobi.AI continues to modernise digital retail experiences for travel brands. The company’s AI-led platforms are designed to help airlines, hotels, and tourism businesses enhance customer engagement, improve operational efficiency, and identify new monetisation opportunities across digital touchpoints.
Barwood brings close to 25 years of senior leadership experience spanning travel, technology, and commercial transformation. His background includes building and scaling travel businesses, launching airline initiatives, and driving digital retail strategies in complex, global markets. At Mobi.AI, he is expected to play a central role in aligning commercial strategy with the company’s product innovation roadmap as traveller expectations and buying behaviours continue to evolve.
AI-Driven Innovation for Modern Travel Retail
The travel industry is increasingly adopting AI to respond to shifting consumer demands for more intuitive, personalised, and seamless experiences. Mobi.AI addresses this need through a portfolio of AI-powered solutions, including intent-based search, intelligent optimisation engines, and customised applications for airlines and hospitality providers.
Its intent-driven search technology enables travellers to discover destinations and services based on natural language inputs and personal preferences, improving decision-making and engagement. In parallel, Mobi.AI’s Model Context Protocol (MCP) supports the integration of data, systems, and workflows, allowing travel brands to access real-time insights that enhance both operational performance and customer satisfaction.
Strengthening Commercial Strategy and Market Impact
As CRO, Barwood will focus on expanding Mobi.AI’s market footprint and strengthening partnerships across the global travel ecosystem. His expertise in digital commerce and revenue optimisation is expected to support the refinement of Mobi.AI’s offerings, ensuring they remain aligned with the rapidly changing needs of airlines, hotels, and tourism operators.
With competition intensifying across the travel and hospitality landscape, AI-driven capabilities are becoming critical to delivering differentiated customer experiences and driving sustainable growth. Mobi.AI’s solutions aim to help brands move beyond transactional interactions toward more contextual, data-led engagement models.
Shaping the Future of AI in Tourism
Mobi.AI’s approach to AI adoption includes enterprise-grade platforms and bespoke applications that directly address the operational and commercial challenges faced by travel brands. By working closely with industry stakeholders, the company enables organisations to unlock measurable value from AI—ranging from efficiency gains to improved customer loyalty and revenue growth.
As digital transformation continues to reshape the tourism industry, Mobi.AI is positioning itself as a key enabler of AI-led travel retail. With Stuart Barwood’s appointment, the company strengthens its leadership bench to capitalise on emerging opportunities and help travel and hospitality brands deliver more personalised, efficient, and customer-centric experiences.
