RLC Residences has teamed up with Salesforce to transform its customer experience. “This collaboration began with a singular goal—to implement a customer-first approach at every touchpoint, ensuring that each interaction, from the initial inquiry to post-move-in support, is a seamless and delightful experience,” said Chad Sotelo, Senior Vice President and Business Unit General Manager of RLC Residences, as well as Chief Marketing Officer of Robinsons Land.
“Our partnership with Salesforce and Appistoki is key to achieving our vision of creating homes and experiences that truly resonate with today’s discerning homebuyers,” Sotelo added.
The partnership leverages Salesforce’s powerful platform, including Data Cloud, Customer 360, Einstein AI, and Appistoki’s digital expertise, to streamline operations and elevate the customer experience. Through Salesforce Data Cloud, RLC Residences will unify real-time customer data from various sources, facilitating smoother processes for inquiries, purchases, and post-sale services.
Sujith Abraham, Senior Vice President and General Manager of Salesforce ASEAN, noted, “RLC Residences is harnessing our data-meshing capabilities to unify their customer data across Salesforce and other sources without duplicating it. This unified view lays the groundwork for personalized customer journeys at scale, powered by AI. We are excited to partner closely with RLC Residences as they continue their customer-centric transformation.”
Abhijeet Kulkarni, Co-Founder & CEO of Appistoki, added, “We are thrilled to contribute to this groundbreaking project, leveraging the latest innovations in the Salesforce ecosystem with Data Cloud and AI. We’re eager to see this initiative set new industry standards.”
