Carlsberg Asia has intensified its partnership with foodpanda, Asia’s leading food and grocery delivery platform, aiming to make its diverse range of beverages more accessible to consumers across the region.
This enhanced collaboration will bring forth exciting campaigns from both brands, designed to make Carlsberg beers more appealing and easier to access. Carlsberg plans to leverage foodpanda’s extensive network of cloud grocery stores through pandamart and its strong ties with retailers via foodpanda shops.
According to foodpanda’s Delivery and Retail Trends 2023, beer ranks among the top five most ordered grocery items in the Asia Pacific. By utilizing foodpanda’s data on customer purchasing habits, the partnership ensures that consumers receive personalized recommendations and special promotions for Carlsberg at strategic moments during their user journey on the foodpanda app, ultimately increasing their cartout rate.
“We know that our consumers love their beer, so we are thrilled to strengthen our partnership with Carlsberg to ensure everyone can enjoy their favorite drinks in the freshest and most satisfying ways possible,” said Raphael Zennou, Vice President of Quick Commerce at foodpanda. “Together, we are meeting our consumers’ demand for high-quality beer and enhancing the overall shopping experience with quick and reliable delivery within an hour.”
Consumers can anticipate engaging campaigns that will enhance their Carlsberg purchasing experience on foodpanda. “By leveraging foodpanda’s insight into consumer purchasing habits, innovative logistics, and technology solutions, we can ensure our consumers enjoy Carlsberg’s refreshing and high-quality beers with unparalleled convenience,” said Arindam Varanasi, Vice President Commercial, Carlsberg Asia. “This partnership is a testament to our commitment to meeting the evolving needs of our consumers by providing them with a seamless beer purchasing and drinking experience, no matter where they are. With foodpanda, we will roll out exciting campaigns and initiatives to make Carlsberg beers more accessible and appealing to beer lovers across Asia.”
The collaboration also allows retailers, including Singapore’s favorite convenience store, 7-Eleven, to engage a wider audience and boost sales. “7-Eleven Singapore is excited to partner with foodpanda and Carlsberg, two brands that share our commitment to providing enjoyable customer experiences. By combining foodpanda’s efficiency and reliability with our expansive network of stores available 24/7 and our exciting Ready-To-Eat offerings and snacks, this collaboration enhances the round-the-clock convenience of enjoying Carlsberg beers,” said Anushree Khosla, Managing Director of 7-Eleven Singapore. “At 7-Eleven, we are constantly innovating to stay at the forefront of the retail scene and meet the evolving needs of our customers. This partnership represents a significant step forward in that pursuit.”
This expanded collaboration demonstrates how Carlsberg continues to connect its brands with customers through various channels on the foodpanda platform, including retailers like 7-Eleven, Pandamart, panda ads, and tailored campaigns. With this multi-vertical approach, foodpanda and Carlsberg will explore new ways to enhance the shopping experience for customers across Asia, catering to their diverse needs.
