Dubai-based airline flydubai has entered into a strategic collaboration with Amperity, a leading AI-driven customer data platform, to modernize its customer data management framework and elevate the overall passenger experience. The initiative forms part of the airline’s broader digital transformation strategy focused on innovation and customer-centric growth.
The partnership integrates flydubai’s vision for enhanced customer engagement with Amperity’s advanced data intelligence technology. By connecting and analyzing traveler information in real time, the airline aims to achieve deeper personalization and deliver more relevant interactions throughout the customer journey.
Through Amperity’s platform, flydubai will be able to consolidate customer data from multiple channels and touchpoints. This unified view will enable the airline to better understand traveler preferences, support its Modern Airline Retailing roadmap, and empower teams to design more tailored offers and communications.
Managing airline customer data presents unique challenges, as passenger information is often scattered across different booking systems, third-party agencies, and operational platforms. In many cases, travelers book without loyalty accounts or consistent identifiers. Amperity was selected for its ability to address these complexities through AI-powered identity resolution and an airline-specific data model designed to integrate fragmented information into a single, actionable profile.
Since commencing operations in 2009, flydubai has served over 120 million passengers and continues to expand its global footprint. Commenting on the collaboration, Mohammed Hareb AlMheiri, Chief Procurement and Technology Officer at flydubai, said that leveraging Amperity will help the airline gain deeper insights into customer behavior and expectations. He added that the partnership will support flydubai’s transition toward an Offer-Order-based ecosystem, enabling more timely and personalized communication with passengers.
AlMheiri also emphasized that all passenger data is managed in accordance with international security standards and the Dubai Electronic Security Centre’s Information Security Regulation framework, ensuring strong protection of customer information and system integrity.
flydubai plans to utilize Amperity’s Identity Keychain and multi-index Profile API to access and synchronize customer data across various systems, including marketing platforms, airport operations, in-flight services, and customer support channels. This integrated approach is expected to enhance both personalized engagement and operational efficiency.
Currently, flydubai operates a network spanning more than 135 destinations across 58 countries, supported by a modern fleet of 97 Boeing 737 aircraft. The airline continues to expand its services and invest in technology to meet evolving passenger expectations.
Derek Slager, Co-founder and CTO of Amperity, highlighted that modern airlines require platforms capable of managing large-scale, diverse data in real time. He noted that Amperity will enable flydubai to transform every data point—from bookings to day-of-travel interactions—into meaningful, personalized experiences.
The collaboration underscores flydubai’s ongoing commitment to digital innovation and customer-focused transformation. With Amperity’s specialized capabilities, the airline is positioned to enhance marketing, communications, eCommerce, and operational processes while delivering a seamless and connected travel experience.
