e& UAE, the leading telecom operator and the flagship brand of global technology group e&, has entered into a strategic partnership with KredosAi, a human-centric artificial intelligence platform, to transform how it connects with customers. The two companies have signed a Memorandum of Understanding (MoU) to co-develop an AI-powered personalised communication platform designed to deliver faster, more empathetic customer support and strengthen long-term relationships.
Through this collaboration, e& UAE will leverage KredosAi’s advanced capabilities in real-time data analytics and AI-driven engagement to create communications that are context-aware, emotionally intelligent, and tailored to individual preferences. The new platform will empower e& UAE to deliver dynamic customer experiences that evolve with user needs and interactions.
Chris Lipman, Chief Customer Experience Officer at e& UAE, commented:
“Our partnership with KredosAi reinforces our commitment to intelligent, empathetic customer care. By integrating AI with emotional understanding, we can engage each customer with timely, relevant, and human-like responses—on their preferred channels and in their chosen language.”
Echoing the sentiment, Balaji Sridharan, CEO of KredosAi, added:
“This collaboration with e& UAE marks a significant step forward in the evolution of customer experience. At KredosAi, we envision a world where every interaction feels uniquely personal. By combining AI’s intelligence with the immersive capabilities of messaging platforms like WhatsApp, we are setting a new benchmark for enterprise-to-customer communication globally.”
The initiative harnesses KredosAi’s AI-driven predictive engagement models and multilingual personalisation, enabling e& UAE to foster more empathetic connections, resolve queries efficiently, and boost customer satisfaction. This intelligent and emotionally aware approach aims to not only enhance operational efficiency but also deepen customer trust and loyalty across every digital touchpoint.
