Sterlite Electric Appoints Namrata Mehra as Head of Brand, Marketing & Communication Strategy Across Its Group Businesses
admin July 2, 2025
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Sterlite Electric Appoints Namrata Mehra as Head of Brand, Marketing & Communication Strategy Across Its Group Businesses

Sterlite Electric, a key player in the global products and solutions space, along with its associated companies—Resonia Ltd. (power transmission infrastructure) and Serentica Renewables (clean energy)—has announced the appointment of Namrata Mehra as the Head of Brand, Marketing & Communication Strategy for all three entities. In her new role, Namrata will spearhead brand positioning, marketing initiatives, and communication strategies. […]

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Serve First Raises £4.6M to Drive Global Growth and Advance AI-Powered Customer Experience Solutions
admin July 1, 2025
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Serve First Raises £4.6M to Drive Global Growth and Advance AI-Powered Customer Experience Solutions

Customer experience tech startup Serve First has successfully secured £4.6 million in funding to support its ongoing expansion across the UK, Europe, and the United States. The funding round saw participation from Pembroke VCT, the Midlands Engine Investment Fund II (via fund manager Mercia Ventures), Tiny VCT, Techstars, and a group of angel investors. The […]

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Niraj Mishra Joins Dream11 as Vice President – Product Marketing to Drive Strategic Growth and User Innovation
admin June 26, 2025
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Niraj Mishra Joins Dream11 as Vice President – Product Marketing to Drive Strategic Growth and User Innovation

In a significant leadership addition, Dream11, India’s largest fantasy sports platform, has appointed Niraj Mishra as its Vice President – Product Marketing. The move underscores Dream11’s commitment to scaling its user experience and driving innovation-led marketing strategies in the ever-evolving sports tech ecosystem. The announcement was made by Mishra through a LinkedIn post, where he shared his excitement about […]

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Beyond Metrics: Tushar Joshi on Culture, Empathy, and the Future of CX | CXNet
admin June 26, 2025
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Beyond Metrics: Tushar Joshi on Culture, Empathy, and the Future of CX | CXNet

In this CXNet exclusive, Tushar Joshi, Director – Customer Satisfaction & Quality Transformations at Schneider Electric, shares bold insights on how organizations can go beyond transactional service to build emotionally intelligent, sustainable customer experiences. Key themes covered in this powerful conversation: • The evolving role of CX leaders from reactive to strategic • Difference between […]

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Mastercard Appoints Lavani Agarwal as Vice President, Head of Marketing & Communications for India and South Asia
admin June 25, 2025
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Mastercard Appoints Lavani Agarwal as Vice President, Head of Marketing & Communications for India and South Asia

In a strategic move to further strengthen its brand presence and communication efforts in one of its fastest-growing regions, Mastercard has announced the appointment of Lavani Agarwal as Vice President, Head of Marketing and Communications for India and South Asia. Lavani Agarwal joins Mastercard with a robust and diverse background in marketing, communications, and leadership, […]

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Godrej’s Locks & Architectural Solutions Elevates After-Sales Excellence with New Nationwide Service CRM Platform
admin June 20, 2025
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Godrej’s Locks & Architectural Solutions Elevates After-Sales Excellence with New Nationwide Service CRM Platform

Locks & Architectural Solutions, a division under the Godrej Enterprises Group, has unveiled its new Service CRM—a robust, all-India after-sales ecosystem designed to revolutionize customer support in India’s evolving smart home and security market. This digital-first platform is a strategic leap forward in the company’s ongoing journey to deliver elevated customer experiences and premium service […]

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Beyond Interfaces: Farooq Patel on Orchestrating Seamless CX in Digital Finance | CXNet
admin June 19, 2025
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Beyond Interfaces: Farooq Patel on Orchestrating Seamless CX in Digital Finance | CXNet

In this exclusive CXNet interview, Farooq Patel, Business Head – CX, Sales, BNPL Support & Cards at Fibe.India, shares how financial services can craft intelligent, human-centric experiences in a digital-first world. From balancing automation and empathy to building a cross-functional CX council, Farooq offers deep insights on: Whether you’re building journeys for Gen Z users […]

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Kinetic Consulting Unites with Industry Leaders to Launch AI-Driven Customer Experience Consortium in the Middle East
admin June 18, 2025
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Kinetic Consulting Unites with Industry Leaders to Launch AI-Driven Customer Experience Consortium in the Middle East

Kinetic Consulting has unveiled a strategic collaboration with Gravitas, Anatic, and Transform LogiQ, forming a new consortium aimed at redefining customer experience (CX) delivery in the Middle East. This unified approach will offer organisations a comprehensive, scalable solution designed to elevate CX outcomes while ensuring long-term sustainability and digital security. With operations in Dubai and […]

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