CarMax Plans CX Overhaul Under New CEO Keith Barr
CarMax is setting a sharper focus on customer experience (CX) as its newly appointed CEO Keith Barr outlines a strategy centered on simplifying the car-buying journey and reducing friction across channels. Barr, who transitioned from IHG Hotels & Resorts, is bringing a customer-first philosophy shaped by his experience in hospitality. He emphasized that while industries […]
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