How Augmented Reality is Redefining Customer Experience with Immersive and Interactive Journeys
Introduction Augmented Reality (AR) is revolutionizing the retail landscape by offering immersive and interactive customer experiences. By overlaying digital content onto the physical world, AR enables consumers to visualize products in real-time, enhancing engagement and informed decision-making. This case study delves into how leading brands—Sephora, IKEA, and Cartier—have successfully integrated AR to elevate their customer […]
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