Kapture CX, a leading GenAI-powered customer experience (CX) automation platform in India, has announced a strategic collaboration with Google Cloud to enhance customer experiences across various industries. Through this partnership, Kapture CX has launched its advanced CX and CRM solution on Google Cloud Marketplace, providing AI-driven tools to businesses of all sizes.
As digital transformation accelerates, industries such as retail and BFSI are increasingly adopting advanced CX technologies to meet growing customer expectations. Delivering a seamless, omnichannel experience is critical to maintaining brand loyalty, and Kapture CX is at the forefront of this evolution. By personalizing customer journeys and optimizing customer support, the platform offers businesses a secure and efficient solution for managing customer interactions. Kapture CX currently empowers over 1,000 businesses by enabling support agents to handle high volumes of interactions across multiple channels with GenAI-powered automation.
Kapture CX’s integration with Google Cloud further strengthens its offerings, incorporating Google’s advanced AI products, Dialogflow CX and Contact Center AI (CCAI). This collaboration enhances the platform’s ability to provide natural, contextual, and personalized customer interactions, even though virtual agents. Gaurav Juneja, CRO & Head of Partnerships at Kapture CX, highlighted the importance of this partnership, stating, “Our collaboration with Google Cloud is a pivotal step toward enhancing customer satisfaction and reducing operational costs by improving efficiency. Combining our expertise with Google’s cutting-edge AI will allow businesses to deliver turnkey omnichannel customer support.”
With Google’s Dialogflow CX and Vertex AI Agent Builder, Kapture CX will enable brands to deliver seamless, conversational experiences across web, messaging, email, and more. The platform is designed for quick deployment, offering businesses the flexibility to scale their virtual agents with ease. Additionally, the integration of Google’s CCAI platform adds robust security, privacy, and data unification features, allowing brands to automate and manage large volumes of customer tickets efficiently across multiple channels.
Bikram Singh Bedi, Vice President and Country MD at Google Cloud India, expressed his enthusiasm for the partnership, stating, “We are excited to see Kapture CX leverage our technology to offer innovative solutions for its diverse clientele.” With this collaboration, Kapture CX is set to transform customer experiences and elevate support across industries.
