Ather Energy, one of India’s leading electric scooter manufacturers based in Bengaluru, has deployed Qlik Sense to revolutionize its user experiences and streamline intricate data analysis to bolster strategic decision-making.
By integrating Qlik Sense, Ather Energy effectively manages extensive data dispersed across multiple sites, driving commercial decisions and optimizing productivity. With over 100,000 potential sales leads and data inputs from more than 225,000 operational vehicles, the data generated by Ather Energy’s charging infrastructure is immense.
Ather Energy aims to democratize data access and empower its organization with critical data insights through its partnership with Qlik and Diagonal Consulting. Qlik provides near-real-time reports, replacing manual processes and accelerating productivity.
Using Qlik’s Nprinting feature, Ather Energy can share tailored reports with retail partners, ensuring they receive only the data relevant to their outlets. This capability allows Ather Energy to delve into granular supply chain dynamics and swiftly address complex issues, driving efficiency and fueling revenue growth in the electric vehicle landscape.
“This partnership with Qlik has transformed our approach to data analysis and decision-making,” said Ravneet Phokela, Chief Business Officer at Ather Energy. “By leveraging Qlik, we have improved our customer experience, ultimately driving further sales. Additionally, real-time reporting has facilitated improved operational efficiency and after-sales services.”
Qlik’s customizable dashboards and filters have streamlined Ather Energy’s data-driven decision-making, optimizing resource management and customer service. Using a single platform to analyze and integrate data has also allowed Ather Energy to extend these benefits to its charging infrastructure business. Previously, key data on customers, vehicles, retailers, charging processes, and the grid network were managed on siloed platforms, making analysis and cross-comparison difficult.
With Qlik, Ather Energy has gained a comprehensive view of its entire ecosystem, enabling seamless analysis, effective management of its revenue stream, and informed decision-making. This shift in data analysis practices has facilitated efficient decision-making and provided invaluable insights that drive strategic decisions and elevate customer experiences.
