Kotak Mahindra Bank announced a new Distribution structure aimed at enhancing its growth strategy in line with its vision of prioritising customer-centricity. This initiative seeks to unify all customer interaction channels, delivering a seamless omni-channel experience across all Group products and services, thereby elevating service standards and operational efficiency.
The new Distribution structure integrates the Physical branch network, Digital Branch channel (including Mobile Banking and Net Banking platforms), and the Voice channel. This strategic move aims to ensure a cohesive customer experience across all interaction channels by fostering synergy and improving service delivery.
To spearhead this significant transformation, the Bank has appointed Pranav Mishra as the Head of Distribution. Pranav brings over 30 years of experience in Banking & Financial Services, previously serving as Head of Liabilities, Deposit, Customer 360, Branch Banking, Marketing & Alliances, ATM, and Micro Market Strategy at ICICI Bank. Prior to ICICI Bank, he led distribution for ICICI Prudential Life Insurance.
“We are pleased to welcome Pranav to the Kotak family. Under his leadership, we are committed to strengthening our distribution and delivering a seamless omni-channel experience across all Group products and services,” said Ashok Vaswani, MD & CEO, Kotak Mahindra Bank. “The new Distribution structure underscores our dedication to embedding banking services seamlessly into our customer journeys, ensuring convenience and reliability at every touchpoint. We are excited about this strategic move and confident that it will further strengthen our ability to deliver exceptional value to our customers.”
Pranav Mishra, Head of Distribution, Kotak Mahindra Bank, expressed enthusiasm about his new role, stating, “I am honoured to lead Kotak Mahindra Bank’s Distribution structure and am eager to leverage our capabilities to enhance customer engagement and operational efficiency.”
Teams responsible for the Physical branch network, Digital channel, and Voice will report to Pranav, streamlining operations and driving customer-centric initiatives forward.
