Samsung is transforming its service centers across India to enhance customer experience, aligning with its commitment to innovation in retail and consumer electronics. The revamped centers aim to integrate service with sales, strengthening after-sales support with a focus on premium customer care. By incorporating digital processes and advanced diagnostic tools, the company seeks to streamline issue resolution and provide a more efficient service experience.
The redesigned service hubs feature a modern layout, offering comfortable sofa-style seating equipped with wireless charging stations. Customers can explore Samsung’s latest wearables displayed on dedicated accessory walls, while large digital screens showcase the brand’s newest innovations. Interactive kiosks allow visitors to engage with product specialists, discover upcoming launches, and access exclusive offers. To further enhance convenience, an online appointment booking system has been introduced to minimize wait times and improve service efficiency.
“Over the years, we have built a strong service network to support our customers and sales partners. As consumer expectations continue to evolve, we wanted to reimagine these spaces with a more dynamic and customer-friendly design, while retaining essential traditional elements. This initiative underscores Samsung’s commitment to delivering a premium and seamless experience,” said Sunil Cutinha, Vice President of Customer Satisfaction at Samsung India. With a network of over 3,000 service touchpoints—including physical centers, resident engineers, and collection points—Samsung plans to roll out these upgrades in key cities in a phased manner, reinforcing its dedication to enhancing customer satisfaction nationwide.
