Nextiva, a leading force in Unified Customer Experience Management (Unified-CXM), has significantly bolstered its global presence with the launch of a new 35,000-square-foot innovation center in Bengaluru. This development highlights India’s growing role as a cornerstone of the company’s product development and technology strategy.
Marking its largest facility outside the United States, the Bengaluru hub is set to be a strategic center of excellence, advancing the next generation of Nextiva’s platform capabilities and AI-powered product innovation.
Over the past year, Nextiva has more than doubled its India-based workforce to 300 and is now embarking on another aggressive hiring phase with plans to onboard over 150 new team members in India to fuel its global innovation efforts.
“India is shaping the future of customer experience technology,” said Tomas Gorny, Co-founder and CEO of Nextiva. “Our expansion here is not just about scale but about leading innovation. The AI advancements being developed in India will revolutionize how global enterprises connect with their customers.”
India now plays a critical role in Nextiva’s product development lifecycle. One of the company’s major AI-driven CX innovations, slated for global release later this year, has been primarily engineered by its Indian teams. These teams are integral to the core platform, which supports more than 10 billion customer interactions annually for over 100,000 businesses worldwide.
As part of its expansion, Nextiva has completed the full brand integration of Simplify360, the AI-native, social-first CX platform acquired in 2023. Now operating entirely under the Nextiva banner, Simplify360 enhances the company’s offerings with robust expertise in multichannel CX and AI capabilities.
“India is not only our fastest-growing region—it’s the innovation backbone for our AI roadmap,” said Senthil Velayutham, Chief Product and Technology Officer at Nextiva. “Our Bengaluru office is where we’re crafting the future of intelligent, scalable customer experiences tailored for evolving enterprise needs.”
Nextiva’s technology powers customer engagement for many of India’s leading and forward-thinking enterprises. Brands like Tata Play, ITC, Xiaomi, Cred, ICICI Bank, Axis Max Life, Oppo, Upgrad, Meesho, ZEE5, PhonePe, and Kotak Securities leverage the Unified-CXM platform to create seamless, AI-driven customer interactions across more than 35 digital channels. Tata Play, for instance, has cut customer resolution costs by 40% by streamlining support workflows and using WhatsApp as a key engagement tool through Nextiva’s platform.
Nextiva’s Unified-CXM platform is designed for today’s complex digital environments. It brings together voice, messaging, social media, email, and chat into a single, AI-enabled system that provides unified insights and real-time personalization at scale. With over 50 patents in AI, automation, and customer engagement—and backed by Goldman Sachs—Nextiva is fast emerging as a global leader redefining how enterprises connect with their audiences.
