e& enterprise, in collaboration with global communications platform Infobip, has introduced a unified Customer Engagement Hub aimed at transforming how businesses across the UAE and Saudi Arabia engage with their customers.
This new hub enables brands to deliver hyper-personalized content by leveraging deep customer insights, behavioral data, and preferences. The platform integrates key communication channels—including WhatsApp, SMS, email, and voice—with AI, real-time analytics, and behavior-based messaging, creating a seamless omnichannel experience.
Ahmed Abdi Omer, VP of Customer Experience at e& enterprise, emphasized the evolving expectations of modern consumers:
“Today’s customers seek relevance and value in every interaction. Through our partnership with Infobip, we’re enabling enterprises to meet those expectations with tools that deliver real-time, personalized engagement across preferred channels.”
Zeid Shubailat, Director at Infobip, reinforced the importance of CX as a differentiator:
“As organizations strive to stand out in a crowded marketplace, seamless customer interactions across the customer journey have never been more essential. Our joint solution is designed to empower brands to cultivate loyalty and drive long-term value.”
With this launch, e& enterprise and Infobip aim to redefine customer experience strategies in the Middle East, helping both public and private sector organizations build deeper, more meaningful connections. e& enterprise and Infobip Unveil Next-Gen Customer Engagement Hub for UAE and Saudi Markets
e& enterprise, in collaboration with global communications platform Infobip, has introduced a unified Customer Engagement Hub aimed at transforming how businesses across the UAE and Saudi Arabia engage with their customers.
This new hub enables brands to deliver hyper-personalized content by leveraging deep customer insights, behavioral data, and preferences. The platform integrates key communication channels—including WhatsApp, SMS, email, and voice—with AI, real-time analytics, and behavior-based messaging, creating a seamless omnichannel experience.
Ahmed Abdi Omer, VP of Customer Experience at e& enterprise, emphasized the evolving expectations of modern consumers:
“Today’s customers seek relevance and value in every interaction. Through our partnership with Infobip, we’re enabling enterprises to meet those expectations with tools that deliver real-time, personalized engagement across preferred channels.”
Zeid Shubailat, Director at Infobip, reinforced the importance of CX as a differentiator:
“As organizations strive to stand out in a crowded marketplace, seamless customer interactions across the customer journey have never been more essential. Our joint solution is designed to empower brands to cultivate loyalty and drive long-term value.”
With this launch, e& enterprise and Infobip aim to redefine customer experience strategies in the Middle East, helping both public and private sector organizations build deeper, more meaningful connections.
