Akasa Air, India’s fastest-growing airline, has appointed Naarayan T V as its new Chief Marketing Officer (CMO), effective August 29, 2025. In this role, he will lead the airline’s marketing, corporate communications, ESG initiatives, customer experience, eCommerce, loyalty programmes, and partnerships, while also serving on Akasa’s Executive Committee, contributing to strategic leadership decisions.
The appointment comes at a pivotal stage in Akasa Air’s expansion, as the airline strengthens its brand and customer proposition with the ambition to be among the world’s top 30 airlines by 2030.
With over 20 years of cross-sector expertise in eCommerce, fintech, banking, direct-to-consumer broking, and global consumer brands, Naarayan is recognised for his digital-first mindset and transformative leadership. His career highlights include leading brand strategy, digital marketing, customer experience design, creative campaigns, sponsorships, and large-scale product launches across industries.
Vinay Dube, Founder and CEO of Akasa Air, said:
“At Akasa Air, we are committed to building a world-class airline driven by strong values and service excellence. As we continue to grow, marketing and customer experience will play a vital role in shaping our brand and deepening trust with our passengers. Naarayan’s proven expertise in brand transformation and his ability to combine creativity with data-driven insights will be instrumental in steering Akasa into its next phase of growth.”
Previously, Naarayan played a key role in brand building at IDFC FIRST Bank, spearheading product launches, sponsorships, and strategic campaigns. At PayPal India, he led the company’s first integrated brand launch and created a merchant acquisition model that achieved a tenfold scale-up in its first year. Recognised among India’s top CMOs, he was awarded the DMA Asia Trail Blazer Award in 2023.
Expressing his excitement, Naarayan T V said:
“Great marketing is the intersection of art and science. I am deeply passionate about creating customer-first brands and building strong teams. Akasa Air has already made a mark in Indian aviation with its values-driven approach and service focus. I look forward to contributing to this journey and creating memorable experiences for our customers.”
