Flipkart Introduces IRIS to Provide Brands with Customer Behaviour Insights
Walmart-owned e-commerce giant Flipkart has launched its latest innovation, the Flipkart IRIS (Insights and Research Intelligence System). This sophisticated platform is meticulously designed to offer brands detailed intelligence on customer behaviour, aiming to enhance their performance on Flipkart through actionable insights, promoting growth, and supporting informed decision-making. Flipkart IRIS is set to revolutionise how brands […]
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