8×8, a leading provider of integrated customer experience (CX) solutions, has announced a strategic partnership with Descope. As the exclusive Asia-Pacific partner, 8×8 will integrate Descope’s drag-and-drop Customer Identity and Access Management (CIAM) platform with its Communications Platform as a Service (CPaaS) APIs. This collaboration empowers organizations to design and customize seamless user journeys using Descope’s no-code/low-code visual workflows.
The combined capabilities of 8×8 and Descope deliver a robust solution for secure and frictionless authentication, enhancing customer experiences. With Descope’s intuitive tools, businesses can implement advanced login options such as social logins, passkeys, one-time passwords (OTPs), and magic links, moving beyond traditional password-based systems for improved security and usability.
“8×8’s dedication to customer experience excellence made them an ideal partner,” said Rishi Bhargava, Co-founder and Chief Revenue Officer at Descope. “This partnership allows us to merge authentication and authorization with customer engagement, enabling businesses in APAC to deliver seamless and secure experiences.”
Organizations leveraging Descope have reported a 50% reduction in authentication-related support tickets and significant cost savings—up to 30-40 times—by avoiding the need to develop in-house authentication systems.
Stephen Hamill, General Manager of CPaaS at 8×8, Inc., highlighted the benefits of the partnership: “Secure authentication is essential, but it shouldn’t compromise customer experience. By integrating Descope’s solutions, we offer businesses a streamlined, secure, and user-friendly approach that supports growth and enhances efficiency. This partnership also complements our AI-driven communication solutions, enabling smarter customer engagements.”
8×8’s CPaaS APIs play a critical role in supporting authentication, fraud prevention, marketing, customer support, and operations through omnichannel messaging—spanning SMS, messaging apps, voice, and video. As part of the 8×8 Platform for CX, these APIs unify contact center, unified communications, and CPaaS functionalities, equipping organizations with AI-powered insights to drive smarter decisions, enhance customer satisfaction, and achieve lasting business success
