Bajaj Allianz Life Insurance has joined forces with MoEngage to enhance customer interactions with greater context and precision, ultimately elevating the overall customer experience (CX) across digital platforms.
With a strong focus on becoming more customer-centric and increasing awareness and adoption of insurance products in India, particularly in Tier 2 and Tier 3 cities, Bajaj Allianz Life Insurance has placed emphasis on developing user-friendly mobile applications.
The insurer introduced two key mobile apps— ‘One App’ and ‘Bajaj Allianz Life: Life Assist’—aimed at streamlining the digital experience for customers, distributors, and employees alike. To date, the company has insured over 41.6 million individuals and groups, managing assets worth INR 1169.66 billion.
Through its collaboration with MoEngage, Bajaj Allianz Life Insurance seeks to improve persistency ratios, boost cross-selling and up-selling across its insurance portfolio, and drive greater awareness and adoption of insurance products across India.
“We are thrilled to support Bajaj Allianz in their customer-centric mission and help them enhance operational efficiency while gaining deeper insights into customer behavior. MoEngage is specifically designed to assist large insurance enterprises in streamlining engagement with customers, distributors, and employees, all while adhering to regulatory standards. Our platform’s capabilities empower brands like Bajaj Allianz to drive product adoption and renewals across their wide customer base,” said Narasimha Rao, General Manager at MoEngage.
