City Furniture, a family-owned furniture and mattress retailer, has announced an exciting new partnership with 3D Cloud to create a more immersive and engaging shopping experience, blending online and in-store elements. According to a company press release, this collaboration is part of City Furniture’s mission to provide a differentiated and seamless customer experience.
3D Cloud, known for its advanced 3D digital asset management and product visualization solutions, will begin by introducing 3D Cloud 360 Spins and WebAR technology to City Furniture. Over the next six to eight months, the retailer plans to roll out the entire suite of 3D Cloud’s cutting-edge visualization tools.
“3D Cloud has an exceptional understanding of the customer journey and has developed industry-leading technology that addresses common pain points,” said Andrew Koenig, CEO of City Furniture. “We are excited to offer our customers a shopping experience that seamlessly combines the best of both online and in-store environments. This partnership allows us to elevate the way customers engage with our products, helping them make informed, confident decisions, and setting a new standard for the furniture industry.”
The integration of 3D Cloud’s visualization tools will enhance the furniture buying process by addressing key questions customers often face. With the ability to see how furniture fits within their space and complements their décor, customers will have a clearer understanding of size, style, and compatibility before making a purchase. This immersive technology brings real-world context to online shopping, providing greater clarity and confidence for buyers.
After evaluating several vendors, City Furniture selected 3D Cloud for its deep industry expertise, innovative technology, and standout team.
“We are inspired by City Furniture’s journey, which began with two brothers who shared a vision, much like our own company,” said Beck Besecker, CEO and Co-Founder of 3D Cloud. “Both companies are committed to innovation while honouring family legacies, and this partnership reflects our shared dedication to excellence and forward-thinking solutions.”
City Furniture will now be able to create 3D content once and apply it across multiple customer touchpoints. This technology will also enhance City’s Free Design Services, which offers personalized, one-on-one design assistance to help customers find products that match their style, space, and budget. By integrating 3D Cloud’s tools, City Furniture will offer an even more personalized and accurate design experience.
“We’re poised to lead the retail industry into the future with a groundbreaking hybrid approach,” added Koenig. “Our collaboration with 3D Cloud underscores our commitment to innovation and delivering next-level value to our customers.”
