Sonata Software has entered into a strategic alliance with Qualtrics, a global leader and pioneer in the Experience Management (XM) space, to introduce a robust, technology-led customer experience (CX) management solution tailored for international enterprises.
This synergy brings together Qualtrics’ cutting-edge XM for Customer Experience™ platform and Sonata Software’s expertise in global systems integration, consulting, and implementation via its Sonata CX framework. The combined capabilities are set to empower organizations to exceed customer expectations, offer hyper-personalized interactions, and redefine how brands engage with their customers—while simultaneously boosting service efficiency and operational performance.
The alliance leverages AI-powered experience insights from Qualtrics and blends them with Sonata’s on-ground evaluation tools such as mystery audits, compliance checks, and strategic CX advisory services. This enables enterprises to capture and act on real-time customer feedback across multiple channels, enhancing both digital and physical touchpoints in the customer journey. The ultimate goal is to help organizations cultivate a continuous cycle of improvement in their CX operations.
“AI-driven insights are expected to unlock approximately $1.3 trillion in value for companies aiming to elevate customer experiences,” said Sean Holcombe, Global Head of Strategic Sales, Partner Ecosystem, and GTM Excellence at Qualtrics. “Our collaboration with Sonata will help businesses scale best-in-class customer experience programs that drive consistency, customer loyalty, and business efficiency.”
Anthony Lange, Chief Revenue Officer at Sonata Software, added, “The customer experience landscape is evolving rapidly with increasing demand for integrated physical and digital strategies. This partnership with Qualtrics positions us to offer a comprehensive solution that helps clients not only hear but deeply understand and proactively respond to customer needs in real-time.”
With operations across over 80 countries, the partnership supports cross-sector organizations in delivering differentiated experiences that foster brand loyalty and competitiveness. The combined force of Sonata Software and Qualtrics underscores a shared commitment to innovation, scalability, and meaningful business outcomes in the customer experience domain.
