Kinetic Consulting has unveiled a strategic collaboration with Gravitas, Anatic, and Transform LogiQ, forming a new consortium aimed at redefining customer experience (CX) delivery in the Middle East. This unified approach will offer organisations a comprehensive, scalable solution designed to elevate CX outcomes while ensuring long-term sustainability and digital security.
With operations in Dubai and Australia, Kinetic Consulting is at the helm of this initiative, driven by the need for an integrated, full spectrum offering in a region where fragmented service ecosystems often hinder meaningful CX impact. “Businesses are striving to deliver better customer value but are often constrained by disjointed providers and inconsistent results,” said Joe Tawfik, CEO of Kinetic Consulting. “This consortium brings together domain leaders to offer a unified, outcome-driven solution.”
The alliance brings together extensive capabilities across customer strategy, AI-powered insights, loyalty program design, personalisation, UX/UI, app development, cybersecurity, and data governance—creating a one-stop CX transformation offering.
Kinetic Consulting is widely recognised for its excellence in strategic CX advisory, with a strong track record of leading customer-centric transformations. Gravitas, led by CEO Julie Fitzpatrick, contributes robust expertise in customer intelligence and loyalty solutions. Their tools and methodologies have delivered proven results for global clients in retail, telecom, banking, and entertainment, with recent recognition at the 2025 International Loyalty Awards.
“Together, Kinetic and Gravitas bring over six decades of experience in customer value, loyalty, and CX,” said Fitzpatrick. “This region presents immense potential, and our combined capabilities are tailored to meet its evolving needs.”
Anatic enhances the consortium with rapid product and app development powered by AI. “Our design and development capabilities significantly reduce time-to-market for digital products,” noted founder Zoltan Bartha.
Transform LogiQ adds strength in managing the complexities of data, cybersecurity, and AI governance—key areas as enterprises seek ethical and secure use of AI in personalising the customer journey. “We’re seeing rising demand for responsible AI and data governance, and we’re ready to support this shift,” said Broderick Smith, head of Transform LogiQ.
AI at the Heart of the Offering
The entire consortium operates with an AI-first approach, embedding advanced technologies into every stage of the CX lifecycle—from journey mapping and customer insights to loyalty management and data security. “Our differentiator is the deep integration of AI to create business value,” said Tawfik.
On the Partnership
“This move aligns with our mission to enable measurable growth through customer experience. We’ve assembled the best teams to deliver lasting impact across the GCC,” added Tawfik.
Bartha expressed optimism, stating, “This collaboration enables a unique value chain, moving from data insights to product execution.” Fitzpatrick echoed the sentiment, calling the consortium “an exciting opportunity to turn customer data into business growth.” Smith concluded, “After years of working together, formalising this alliance allows us to scale and innovate faster.”
